Press

See what others have to say about Backdrop, the new way to paint.

Press Inquiries: press@backdrophome.com

Person holding a can of NATURAL HABITAT Backdrop paint
A cropped photo of a person holding a can of SURF CAMP Backdrop paint

"The paint industry has been ripe for disruption for a while"

Architectural Digest

"Say goodbye to the hardware store, because now you choose the paint online and have it shipped to your home."

The New York Times
A can of Backdrop paint next to a stack of books on a sideboard

Backdrop Wants to Reinvent Paint from Scratch

This Popular Startup Paint Company Is Now Offering Wallpaper

Backdrop, The Entrepreneurs 542 - Radio

Why Paint Brand Backdrop Partners with Apparel Retailers like Madewell

Backdrop and the Art of the Curveball Collab

The "Studio Hours" Collaboration by Madewell and Backdrop Is Everything Your Inner Artist Needs

Backdrop Teams With Madewell for a Studio-Inspired Capsule

Backdrop and Madewell Just Created the Perfect Neutral Paint

Madewell’s New Capsule Collection Reinvents The OOTD — With House Paint

Madewell Teams Up With Backdrop for ‘Studio Hours’ Collaboration

For the First Time Ever, Madewell Is Carrying This DIY Design Staple

Madewell Teams Up With Backdrop for ‘Studio Hours’ Collaboration

Backdrop and Madewell Just Created an Exclusive New Paint Color, and It’s the Most Perfect Neutral Hue

Madewell Just Launched a Monochromatic Collab Inspired by Artist Workwear

Here’s What Happened When I Tried Backdrop’s New Wood Paint on My Dining Table Set

Pantone’s 2022 Color of the Year Has a Lot of Competition

"Why preemptively time-stamp your home and make it look like everyone else’s when you could make it look like you?"

House Paint: Instagram’s New Hottest Accessory

Japandi-Style Paint Colors for a Calming Home

How the Pandemic Changed Our Relationship With Paint

The Chicest Paint Color Ideas For a Bathroom Makeover

Backdrop x Dunkin': "Get your hands on some of this brightly colored magic"

You Can Finally Paint Your House to Look Like a Dunkin'

Now consumers can paint on Dunkin’, too.

25 of the Best Kitchen Wall Colors to Check Out

How to make that DIY paint job look more professional

6 Foolproof Yellow Paint Colors the Pros Swear By

5 Renovations You Can Make to Your Kitchen When You Only Have $100

6 Home Updates You Can Easily Do Without TaskRabbit (No, Really)

Take ‘Disco Nap’ for a spin. This lively hue is one of 2021’s colors of the year.

Your Favorite Millennial Paint Brand Released a Retro New Color

Backdrop is taking the pain out of painting

Top Paint Brands Reveal the 6 Exterior Colors Flying Off the Shelves.

These palettes inspired by Accidentally Wes Anderson are the quickest way to escape at home

2021 Paint Trends To Try Now For A Freshened Up Interior.

My House: The Founders of Backdrop Paint Accentuate the Charms of Their Spanish-Style Home

The Paint Trend That Could Shake Up Fall Decor

Can You Paint Bathroom Tile? The short answer is yes—but you’ll need a few essentials.

Paint away the blues without stress of the hardware store

8 Designer-Endorsed House Colors to Up Your Curb Appeal

Please Slather My Home in These Wild Colors

This New Paint Collab Is the Trendy... Pop of Color You've Been Looking For

This Limited-Edition Paint Collab Is Perfect for Summer

This Zesty, New Collection From Backdrop Presents the “It” Colors of Summer

The Backdrop founders’ patio is like a living room.

6 Gray Paint Colors You'll Never Regret, According to Paint Pros

5 Industrial Color Palettes That Go Beyond Gray Concrete

Get A Fresh Coat of Paint This Summer With Backdrop

How to Make Your Home Brighter (Without Spending a Fortune)

The paint industry has been ripe for disruption for a while

Backdrop Fuels My Urge to Stress-Paint Everything in My Apartment

This New Paint Company is Cutting out all the Annoying Parts of Painting We've Come to Accept as Normal

Did you Hear? A New Paint Start-Up Company

Paint companies are bringing inspiration (and swatches) from your Instagram feed to your door

You can never go wrong with a pure bright white.

Paint is so much more than just a renovation tool. It’s a feeling, it’s a form of expression, and it’s, well, your everyday backdrop.

Changing the game with curated colors, innovative swatches and a re-designed can

Paint companies have a new idea for overwhelmed consumers: Fewer options

Paint startup ‘Backdrop’ shakes up traditional paint industry

With a curated selection of colors, a disruptive business plan and stylish branding, the Ebels aim to give the Benjamin Moores of the world a run for their money

Natalie Ebel — which is behind Harajuku Morning and Modern Love — says that choosing the right names for paint colors is essential

Think Everlane for paint

Palo Santo by Backdrop is the perfect golden beige paint color

Stress-Busting House Supplies Make Painting so much Easier

Paint Your Wall with Palo Santo

This paint company has your wellness in mind—here’s why that’s important

Home Gift Ideas for the Design-Obsessed People on Your List

Sustainable Home Decor Ideas Will Make Your Space More Eco-Friendly

These Are the Best-Selling Paint Colors, According to Top Paint Companies

Urban Outfitters Is Now Selling Paint, and Doing a Quick Paint Update Just Got a Lot Easier

Backdrop wants to shake up the paint game

Urban Outfitters is getting into the paint game with Backdrop

How Do Paint Colors Get Their Names, Anyway?

Backdrop's concept is simple: order samples, choose the winning colors, get supplies, and paint away

With Backdrop, you'll ditch the stress of choosing a color and might even make the painting experience – dare I say it? – actually fun

Here's How Color of the Year Mania Came to Be

Curated colors: This couple is disrupting the paint industry with Backdrop

Paint Study Finds more Consumers Apt to Buy Online

This New Paint Company is Cutting out all the Annoying Parts of Painting

That future, it seems, may be one where the color wheel is smaller, but—for designers and consumers alike— somehow brighter

40 Must-Have Home Accessories to Get Cozy for Fall

15 Colorful Must-Haves for the Memphis Design Lover

Backdrop Is Going to Change the Way You Paint

A Good Coat of White Paint Transformed This Silver Lake Home Inside and Out

Husband-and-wife team Natalie and Caleb Ebel have launched Backdrop, which puts a new spin on the consumer paint business

Backdrop makes it easy to give your abode a new look

The “What Color Should We Paint the Nursery?” Dilemma Ends Here

2019’s colors of the year are bright. How to use them in your decor

Founded by Natalie and Caleb Ebel, the collection has 51 paint colors with names that are as hip and cool as the company’s signature paint cans

Urban Outfitters adds new paint options to its home section

Founder Profile: Natalie Ebel, Founder of Backdrop

7 Design Insiders Predict the Biggest Fall Color Trends

Successful People Reveal Their Secrets to Staying Productive

Urban Outfitters Has Convinced Us to DIY a Headboard With Its New Paint

Say Goodbye to the Way You Shop For Paint—the Warby Parkers of the Paint World Have Arrived

This new brand makes the whole process more modern, fun and a helluva lot easier

10 of the Most Influential Launches of 2018

This is the Biggest Mistake People Make when Choosing a Paint Color

This Couple Built a Company That Stops Painting From Being a Pain in the Can

What You Need to Know About Indoor Air Pollution

10 Best Colors That Go with Gray, According to Experts

3 startups founded by entrepreneurs who used to work for Warby Parker

This home paint startup is a millennial haven — it offers a smaller selection of highly curated colors and bundles supplies for easy shopping

Backdrop simplifies painting with easy-pour can and stick-on samples

Naming paint colors, and why ‘light blue’ doesn’t cut it anymore

Backdrop-A Brand Transforming the Paint Industry from the Ground Up

Don't Panic! Interview: Founders of Backdrop

These paint palettes inspired by Accidentally Wes Anderson are the quickest way to escape at home.

The 7 Paint Colors You Should Consider for Fall, According to the Experts