Privacy Policy

Last Updated: October 29, 2018

Backdrop is a service designed to facilitate the purchase of interior architectural paint as well as painting preparation and application supplies. This Privacy Policy explains how we at Backdrop, Inc. (“Backdrop,” or “we”) collect, use, and disclose information about you through our websites and other online products and services (collectively, the "Services") or when you otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.


Collection of Information

Information You Provide to Us

When you open an account with Backdrop, we ask you to provide certain information such as your first name, last name, email address, phone number, and ask you to create a password. We also collect information when you participate in any interactive features of the Services, fill out a form, make a purchase, upload pictures, apply for a job, communicate with us via third party social media sites, sign up for promotional emails, request customer support or otherwise communicate with us, or any other information you choose to provide to us.

Information About Your Use of the Services

Usage Information

We collect information about your use of the Services. For example, when you add an order to your shopping cart, we collect information on the type of product you purchased in order to help make better recommendations to you.

Automatically Collected Information

When you access or use our Services, we automatically collect information about you, including:

- Log Information: We collect log information about your use of the Services, including the type of browser you use, app version, access times, pages viewed, your IP address and the page you visited before navigating to our Services.

- Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version.

- Information Collected by Cookies and Other Tracking Technologies: We use different technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies and how to disable them, please see "Your Choices" below.

 

Information We Collect from Other Sources

We may obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including but not limited to publicly available sources and mailing lists. Additionally, if you communicate with us through a social media site, we may have access to certain information from that site, such as your name, account information, and friends lists, in accordance with the authorization procedures determined by such social media site

Use of Information

We may use the information we collect to provide, maintain, and improve our services, to customize your experience, provide you with recommendations, fulfill your orders, and to administer your account. We may also use the information we collect to:

Send you technical notices, updates, security alerts and support and administrative messages, as well as to respond to your comments, questions and customer service requests;

Communicate with you about products, services, and offers from Backdrop and others, and provide news and information we think will be of interest to you;

Monitor and analyze trends, usage and activities in connection with our Services;

Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Backdrop and others;

Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;

Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards; and

Carry out any other purpose described to you at the time the information was collected.

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;

In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;

If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Backdrop or others;

In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;

Between and among Backdrop and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership; and

With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you but could potentially be used to identify your device. For example, we may share aggregated data about how people use our Services and what products tend to be the most popular.

Advertising and Analytics Services Provided by Others

We may allow others to provide analytics services and serve advertisements on our behalf across the internet. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Backdrop and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices.

Data Retention

We store the information we collect about you for as long as is necessary for the purpose(s) for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law.

Transfer of Information to the U.S. and Other Countries

Backdrop is based in the United States and we process and store information in the U.S. As such, we and our service providers may transfer your information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.

Your Choices

Account Information

You may update, correct or delete information about you at any time by logging into your account at www.backdrophome.com or by emailing us at hello@backdrophome.com. If you wish to delete or deactivate your account, you can also email us at hello@backdrophome.com but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Promotional Communications

You may opt out of receiving promotional emails from Backdrop by following the instructions in those emails or by emailing us at hello@backdrophome.com. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: legal@backdrophome.com.

 

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