BLUE IS THE COOLEST COLOR
Starting at $45

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BLUE IS THE COOLEST COLOR

Bright, saturated blue

The Paint

Made with our friends Coming Soon

BLUE IS THE COOLEST COLOR

The saturated blue that you see all over Italy, now for your walls.

Find out more about the partnership.
Low Odor
Easy Wash
Low VOC
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
COVERAGE: ~400 SQ FT
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

Love the quality of the color and the texture of the paint!

Bridget, Durham, NC

Special shout out to Lauren on the customer service team who sent us a replacement after ours was initially stolen. We really appreciated it! The paint colors were beautiful and matched the color chips exactly. The paint was also very forgiving as it hid our patchiness between coats! It came out great and we're so happy with it.

KYLIE, Los Angeles, CA

I will be using Backdrop paint forever!!!

Montse, Miami, FL

The Best Paint

Danielle, WEST HOLLYWOOD, CA

Our third time using backdrop!

Sandy, Houston, TX

Overall rating 5.00

Don't take our word for it, take theirs.

#mybackdrop