Starting at $45

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Cool, bright white

The Paint


A crisp, clean white with cool undertones.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Semi-Gloss Finish has just enough gloss to maximize durability, without an offensive shine. Semi-Gloss Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 30% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

five stars

Steve, Stowe, VT

Paint job is complete. The colors look great, the paint went on easily and covered well. There was less odor with this paint and I liked the container. It made mixing easier. Over all I am pleased with this product and would definitely recommend it to customers.

Lana , Ft. Fairfield, ME

Backdrop paint is surprisingly good at covering up darkly painted walls, even without primer. I was also pleased that I really could cleanup floor spills with soap and water.

Mage, Portland, OR

I've order samples and primer to start... and what great presentation! The samples are a good size and I'm just trying to decide on colors. Looking forward to ordering more products.

Marie, UPTON, MA

five stars

Daniela, Brooklyn, NY

Overall rating 5.00

Don't take our word for it, take theirs.