Starting at $49

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Cool, bright white

The Paint


A crisp, clean white with cool undertones.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time:
60 min to touch, 3-4 hrs to recoat
~400 SQ FT
6% Sheen Level
High Durability, Low Odor, Low VOC, Green Wise Certified, Applies Easily, Washable
Paint Type:

Cool, bright white

Backdrop is a Climate Neutral Certified Company

The Reviews

The paint has great coverage with little smell. This is the third room we've used Backdrop in and the results have always been excellent.

Alan, Chicago, IL

the result was SPECTACULAR. It feels like a brand new space and the color is the ultimate

Ryan, Santa Monica, CA

all the stars! I’ll never go back to any other paint!

Brittany, Gansevoort, NY

I absolutely loved the whole process of buying paint from Backdrop. The samples are so easy to use and shipped extremely quicker. Once I chose my colors they also got here super fast and look beautiful. I cannot recommend enough.

Melissa, Yarmouth, MA

The color is gorgeous, and I can't stop looking at the walls. I'm excited to purchase more paint for the other rooms.

Kellie, Monterey park, CA

Overall rating 5.00

Don't take our word for it, take theirs.


Save $20 when you buy 4+ gallons.Fast shipping, easy returns.