Starting at $45

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Deep, warm gray

The Paint


Deep, warm gray. A never-fail neutral.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

It’s the best quality paint I’ve ever worked with.

Michelle, Franklinton, NC

I odered the starter pack along with some paint because I figured it would be everything I needed to get started and the price was around what I would pay at a big box store. I love how you sent it on the peg board so the I could literally just hang it in garage.

Emily, Santa Fe, NM

the color I picked was Highline shadow, it is just beautiful! I am so pleased with the color, the packaging is so great too, so easy to pour and close! I will order more for my next projects!

stephanie, RHINEBECK, NY

I had a few issues with the paint (think I got an old tin that was separating, and then the replacement showed up busted) but the customer service was committed to making it right. The color is a nice, medium-deep grey. I really wish Backdrop would let us review colors specifically, rather than entire orders, because I have also used Not So Delicate (beautiful) and Harajuku Morning (a bit pinker than I wanted but still lovely, especially in afternoon light). The paint quality is very nice, real thick, and their can/jugs are SO much easier than the typical round cans. (Please forgive the top trim of the picture and the other walls - I haven't painted the ceiling or other walls yet and I also had a struggle with tape... Don't use tape to cut in unless necessary. Tape is the worst, and it will look better if you free hand.)

Samantha, Washington, DC

five stars

Todd, Strongsville, OH

Overall rating 5.00

Don't take our word for it, take theirs.