Starting at $45

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Cool, light gray

The Paint


Clean, light gray with slight blue undertones.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

Looking forward to continuing working with Backdrop and transforming more rooms with the great color options palette. Customer service was superb, communication excellent and most importantly, the paint was better than what we had even hoped for. Thank you!

David, Los Angeles, CA

Paint arrived quickly. Paint crew put it on. Unfortunately, we made the wrong selection. Will try a different color.

Joe, Charleston, SC

Alex was incredibly prompt and very attentive to my painters' tight schedule. Plus, I love the colors.

Mayrav, Los Angeles, CA

The colors are beautiful and our painters said it with ease. Couldn’t be happier

Michele, Dallas, TX

Wow talk about convenience without sacrificing quality. Having to not step into a home improvement store was a huge win in itself but also not being super overwhelmed in color choices was a win too. Backdrop made it so easy to pick a color, envision it in my apartment with their great inspo pics on their ig and site, and get everything delivered quickly and with no damage. They somehow made shopping and purchasing paint feel cool. The paint had virtually no odor, was so easy to apply, and dried so quickly that we were able to complete two rooms in less than half a day. The paint cans will be used as decor on our shelves bc they are too pretty to not display!

Mae, Long Island City, NY

Overall rating 5.00

Don't take our word for it, take theirs.