Starting at $45

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Warm, muted pink

The Paint


Warm, soothing, muted pink with a hint of gray. Adds personality and a point of view to a room without overpowering.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

It is so pigmented and goes on so much smoother than any other paint I’ve used. Love this color so much! Just the perfect amount of pink.

Malka, Minneapolis, MN

In love with the warm color. Like the last glow of a desert sunset! Low-odor. Customer service was also excellent.

Elizabeth, New York, NY

Our painters were impressed too with the color and coverage. Would recommend!

Katie, Oakland, CA

A true love story featuring Modern Love - our guest room doesn't have any furniture in it yet, but I am so excited to pair things back to Modern Love. It is such a soft color and creates this warm glow in the early mornings when the sun hits it that feels SO GOOD. And we need more of that kind of feeling. The application was very smooth and I really appreciated having the kit, getting everything delivered together made it so streamlined.

hannah, New Smyrna Beach, FL

Believe the hype! This paint is high-quality and elevates whatever space it’s in. I love the color and how easy it was to apply. I even love the cans, they are so much easier to open compared to what you get at Home Depot.

Maggie, New Orleans, LA

Overall rating 5.00

Don't take our word for it, take theirs.