Starting at $45

Buy More, Save More. Learn more.


Off-white with gray

The Paint


Cooler off-white with hints of gray.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

Loved how easy it was to come up with a color scheme. Customer service was top notch and paint was applied easily with great coverage. Definitely would recommend to anyone.

Billy, Santa Rosa, CA

This is the third room I’ve done in this paint. The paint has great coverage and no odor. It also dries perfectly with no brush or roller marks.

Lisa, Marshfield, MA

My paint arrived quickly and in perfect condition. The color is exactly what I wanted: a not too bright white but with no warm or cool undertones. I only needed two coats (no primer) even though I painted white on beige.

Allie, Palatine, IL

Backdrop exceeded my expectations in the paint selection process for our renovation. I have made some poor and half step decisions with paint in the past, but Backdrops' curated palette and samples eliminated the headache for us this time around, and also enabled us to make informed final decisions on a color way that suited our walls and interior perfectly. Color representation on the walls after dry down was 100% accurate, there was no waiting and guessing on end results. Unbelievably fast and reliable shipping/delivery during a time when many companies fail to meet shipment deadlines and have considerable 2-3week lead times. If your considering Backdrop, but on the fence about their services, don't be, it lives up to their promise.

Eugene, Santa Fe, NM

Even with a dark color on new construction white walls, 2 coats was all we needed and our walls breathe new life into our home. I'm looking forward to the next painting project... it was way easier than I anticipated. Side note: I would love it if the bottom of the cans were raised up so the cans stack a little better for storage (just enough to accomodate the handle height). With kids and pups, it's great to have some touch up paint around, but in a tiny row home, storage is king.

Rebecca, Philadelphia, PA

Overall rating 5.00

Don't take our word for it, take theirs.