Starting at $45

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Light gray-beige with warm undertones

The Paint


Warm, light gray-beige that can skew taupe or lavender depending the light. A lighter version of Interior Motives.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

five stars

Miranda, Antioch, TN

Color is exactly what I expected--definitely recommend getting the sticky samples to help you make your decision. Had an issue with my roller handle extension and customer service sent a replacement immediately! Great customer service!

Jennifer, Brooklyn, NY

The color id a nice creamy gray, great when you want to go gray, but have cream trim.


The color is exactly what was represented in the sample squares and on the website. I love the saturation. Very pleased

Lindsay, Brooklyn, NY

I was impressed by the range of colours and the smooth application of the paint. Morning Ritual is a subtle, lovely colour which warms up my living room without being overly dominant. The paint was low odour as well, which was a bonus and recyclable packaging. I'd recommend it to anyone. Next i'm trying Modern Love.

Emily, Frederick, MD

Overall rating 5.00

Don't take our word for it, take theirs.