Starting at $45

Buy More, Save More. Learn more.


Cool, clean gray

The Paint


Minimal, clean gray. Perfect if you don't know which gray is right for your backdrop.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

When shipping lost our package Backdrop staff were quick to reply and get a new shipment out right away. We really tested the statement that you don’t need primer. We painted two coats of “Off the Record” over green and it’s beautiful! Everyone wants to know where we got this paint!

Morgan, Portland, OR

I love the coverage provided by this paint! Thought for sure I was goi g to have to do 3 coats as I was covering up a dark burgundy. Most areas covered very well with 1 coat. Only used 3/4 of the first gallon and haven’t even opened the second gallon.

Charlotte, Spring Valley, MN

I loved the whole experience. I do not think I have ever picked the right color--until now. Thank you Backdrop. The traditional method of 100 greys from each of 4 companies is the worst. I mean let the people who do color and paint do color and paiint. I wanted a great darker grey. Off the Record was it! I am not the painter but my boyfriend used to paint for al living (early college). He's picky. Thought it was too expensive until he used it. It was a one coat wonder. So less time, and less everything. Can't wait for you to try it. ** disclaimer, I am all about companies that have the courage to take on the established companies in their catagory! Backdrop nailed it.

margaret, BROOKFIELD, WI

After months of indecisiveness and fruitless color swatch tests... BEHOLD, Backdrop to the rescue. Fantastic curated color collection. Easy to browse, purchase, and prep (the Essentials kit was clutch). Knocked out our long-delayed project in an afternoon.

Brenna, Brooklyn, NY

The process was simple and easy. The stickers were great and easy to restick in different locations. Having paint shipped to my apartment was also a breeze, I know I wouldn't have painted if I had to go to a hardware store.

Lindsay, Philadelphia, PA

Overall rating 5.00

Don't take our word for it, take theirs.