Starting at $45

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Soft, pale blue

The Paint


Soft, light-filled pale blue.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

Alex was incredibly prompt and very attentive to my painters' tight schedule. Plus, I love the colors.

Mayrav, Los Angeles, CA

Very happy with the results. Living with the samples for a few weeks before really helped me make the decision. I had a handyman do the painting and he was impressed with the quality of the paint and the concentration of the pigment. We were covering a very dark green with a very pale blue and after a coat of Backdrop primer, we only needed one coat of the color. Looks great and I'm very happy.

Sandy, Chicago, IL

I’d never painted a full room before, let alone a house. But I bought some gallons of Backdrop, plus supplies, and got to work. The final result looks great, and the paint was really easy to apply.

Paisley, Portland, OR

I loved the whole experience. Yes, it was pricer overall, but I loved the large sticky samples to put against my wall. I then chose my paints and the painters I hired were astounded by the quality. All of them kept talking about how amazing the quality of the paint is. They said it’s so good I probably could’ve done it myself (doubtful). Not to mention, the colors are beautiful and I normally don’t ever review.

Courtney, Washington, DC

Love the color. It was true to the website and our color sample. Went on well and looks great

Wesley, Chattanooga, TN

Overall rating 5.00

Don't take our word for it, take theirs.