Starting at $49

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Pure white

The Paint


Our cleanest, pure white.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Semi-Gloss Finish has just enough gloss to maximize durability, without an offensive shine. Semi-Gloss Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time:
60 min to touch, 3-4 hrs to recoat
~400 SQ FT
30% Sheen Level
High Durability, Low Odor, Low VOC, Green Wise Certified, Applies Easily, Washable
Paint Type:

Pure white

Backdrop is a Climate Neutral Certified Company

The Reviews

I had an absolutely perfect experience with Backdrop. The colors are spectacular. The coverage was great. The ordering and shipping experience was perfect.

Robert, Washington, D.C., DC

Speedy delivery, awesome products, beautiful colors. Recommending to everyone I know :)

Emily, Lancaster, PA

This is second time ordering and painting with backdrop ... still really impressed with paint quality and shipping speed

Brooke, Crozet, VA

Husband loves the coverage of this paint. It is now his go to paint for our home!!!

Wendy, Fort Collins, CO

The three different colors we’ve used so far have been so great. Delivery was so fast and no BS.

Jesse, Newark, DE

Overall rating 5.00

Don't take our word for it, take theirs.


Save $20 when you buy 4+ gallons.Fast shipping, easy returns.