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Pure white

The Paint


Our cleanest, pure white.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time:
60 min to touch, 3-4 hrs to recoat
~400 SQ FT
6% Sheen Level
High Durability, Low Odor, Low VOC, Green Wise Certified, Applies Easily, Washable
Paint Type:

Pure white

Backdrop is a Climate Neutral Certified Company

The Reviews

I have finally found a go-to company!

Darin, Santa Ana, CA

Love Backdrop paint so much! This is my second purchase and will continue purchasing for all paint needs in the future! I am recommending to all my clients

Brittney, Tualatin, OR

Beyond impressed with backdrop. The paint was beautiful, dried quickly, easy to clean, all around great experience.

jennifer, Milton, WA

Experience and product quality are top notch! I couldn't be happier with Backdrop.

Holly, Wilmington, VT

beautiful paint, very low odor. honestly the least smelly paint i have used

katelyn, Huntington Beach, CA

Overall rating 5.00

Don't take our word for it, take theirs.


Save $20 when you buy 4+ gallons.Fast shipping, easy returns.