Starting at $45

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Pure white

The Paint


Our cleanest, pure white.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

Love Backdrop paint so much! This is my second purchase and will continue purchasing for all paint needs in the future! I am recommending to all my clients

Brittney, Tualatin, OR

So far the paint colors and texture and spreadability has been great, we have only used the higher gloss, and not the standard so far. Exceptional paint.

Julie, Grafton, WI

Top notch quality every time.

Ben, Denver, CO

Loved how easy it was to come up with a color scheme. Customer service was top notch and paint was applied easily with great coverage. Definitely would recommend to anyone.

Billy, Santa Rosa, CA

five stars

Zoe, Brooklyn, NY

Overall rating 5.00

Don't take our word for it, take theirs.