Starting at $49

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Warm white

The Paint


Warm, soft white with a hint of yellow.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time:
60 min to touch, 3-4 hrs to recoat
~400 SQ FT
6% Sheen Level
High Durability, Low Odor, Low VOC, Green Wise Certified, Applies Easily, Washable
Paint Type:

Warm white

Backdrop is a Climate Neutral Certified Company

The Reviews

I love backdrop paint- it is worth the cost. I’ll never buy paint from a hardware store again

Kaitlin, Richmond, CA

obsessed with this paint

Annie, Fayetteville, AR

I am so happy with everything. The packaging, the product, the result - love it!

Courtney, Arlington, VA

Backdrop shipping is shockingly fast... Thankfully, they exist and the paint is amazing.

Valerie, Emeryville, CA

I was shocked how well this paint covered. The colors Backdrop offers are great and I’ll be sticking with them in the future.

Amber, New Albany, IN

Overall rating 5.00

Don't take our word for it, take theirs.


Save $20 when you buy 4+ gallons.Fast shipping, easy returns.