Starting at $45

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Warm off-white

The Paint


Warm off-white with no cool undertones.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

I love working with Backdrop paint! It applies super smoothly and evenly and doesn't require too many coats. I've used many other paint brands with higher price point than Backdrop and most are more tedious to work with. I also love all their color pallets which makes it really easy to choose from.

Jean , Brooklyn, NY

This is the second time we used Backdrop colors - and it is just elevating the space while maintaining a very calm and open environment. the colors have so much depth in them and are so beautiful!!

shirin, Brooklyn, NY

First off, the ordering experience is SO nice. It felt easy and simple and like I wasn't getting upsold. It was very helpful to have Backdrop suggest painting materials that I would actually need-- and I did. That was awesome. The paint itself - WOW. I'm sold. For life. Never using a bucket of paint from the store again. No headache, no bad smells after it dried, and it looks SO smooth and well-done. Holy cow. I loved the fact that it was shipped to us, and I didn't have to go into a store and wait 45 minutes while a gallon was mixed.

Chase, San Diego, CA

five stars


very easy to apply, covered beautifully and looks stunning

Philip, Corte Madera, CA

Overall rating 5.00

Don't take our word for it, take theirs.