Starting at $45

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Cool, bright white

The Paint


A crisp, clean white with cool undertones.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

The paint has great coverage with little smell. This is the third room we've used Backdrop in and the results have always been excellent.

Alan, Chicago, IL

The color of the paints were very nice. For Rose Quartz, I highly recommend getting a sample sticker/decal first to see the color. It's extremely hard to photograph. It changes from a grayish-pink to pale-pink depending on lighting. I was impatient and decided to get it without waiting for the sample to see the actual color and just based it off the photos others posted online and it's not 100% what I wanted. It's a beautiful color, but I wish it stuck to the gray-pink tone.

Joel, Brooklyn, NY

I will return to this color and this brand again and again. Everything about their approach is seamless, tailored, elegant, easy.

Lily, Brooklyn, NY

I odered the starter pack along with some paint because I figured it would be everything I needed to get started and the price was around what I would pay at a big box store. I love how you sent it on the peg board so the I could literally just hang it in garage.

Emily, Santa Fe, NM

five stars

Lauren, Hauppauge, NY

Overall rating 5.00

Don't take our word for it, take theirs.