Starting at $45

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Warm blue

The Paint


Warm, saturated, medium blue.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

Novelty Wave is a beautiful color, it just didn’t work the way I planned

Susan, Lubbock, TX

Lovely painting experience. So easy to use. Paint went on beautifully. The color is magnificent and just what I wanted.

Abigail, Holly Springs, NC

five stars

Jessica, Savannah, GA

There are so many things to love about Backdrop's paint. The quality of the paint is excellent

Kayleen, Kansas City, MO

Novelty Wave is a nice Farrow & Ball dupe with all the depth and sophistication but at a fraction of the price. Cool Moon is my dream white. Pure without being ‘warm’ (aka beige) or too ‘cool’ (gray/blue). Backdrop’s curated colors are perfect! And the samples are spot on as well! They had nice coverage and I’m overall pleased as punch.

Amber, Austin, TX

Overall rating 5.00

Don't take our word for it, take theirs.