Starting at $49

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Pure, neutral gray

The Paint


Pure, neutral gray.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time:
60 min to touch, 3-4 hrs to recoat
~400 SQ FT
6% Sheen Level
High Durability, Low Odor, Low VOC, Green Wise Certified, Applies Easily, Washable
Paint Type:

Pure, neutral gray

Backdrop is a Climate Neutral Certified Company

The Reviews

Bought a new house and painting is is my project while we have a stay at home order. This is the best paint I have ever used.

NANCY, Thornton, CO

I love the limited color list; the last thing I need to spend brainpower on is choosing from a zillion paint colors. The colors are great, the paint does the job, and this made the choosing and ordering process less painful.

Emilee, Providence, RI

Husband loves the coverage of this paint. It is now his go to paint for our home!!!

Wendy, Fort Collins, CO

The paint color is beautiful. Totally accurate about little to no paint smell. The paint feels thicker than typical box store paint. I think this leads to it having very little splatter. I think exactly one drop of paint landed on the floor. The color is beautiful. Lastly the eco friendly packaging is great.

Alejandro, Staunton, VA

Backdrop was so simple and quick. Having only 50 colors to choose from made it easy to select the right color samples. I placed my order and received the product in less than a week. The paint cans are so much easier to carry and pour the color looks fabulous on our walls.

Jennifer, Novi, MI

Overall rating 5.00

Don't take our word for it, take theirs.


Save $20 when you buy 4+ gallons.Fast shipping, easy returns.