Starting at $45

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Pure, neutral gray

The Paint


Pure, neutral gray.

Low Odor
Easy Wash
Applies Easily
Green Certified

Adhesive Sample Swatches

Our large 12"x12'' adhesive samples save you time, money, and trips to the hardware store. No tiny color cards. No messy, expensive sample pots.

A person placing an adhesive sample swatch on a wall
A person with hands in front of their face, with one palm covered in paint

The Specs

Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.

Dry Time: 60 min to touch, 3-4 hrs to recoat
Sheen: 6% Sheen Level
Greenwise Certified
Backdrop is a Climate Neutral Certified Company

The Reviews

Customer for life! Definitely worth the extra money!

Robyn , Waterford Township, MI

The paint color is beautiful. Totally accurate about little to no paint smell. The paint feels thicker than typical box store paint. I think this leads to it having very little splatter. I think exactly one drop of paint landed on the floor. The color is beautiful. Lastly the eco friendly packaging is great.

Alejandro, Staunton, VA

five stars

Jackie, sharon, CT

the colors were true to picture and went in effortless....

sidra, Schenectady, NY

I love this company - so far, we’ve painted our entry way (Italian Plaster), bedroom (Ritual Unions) and bedside tables (Supermoon) with Backdrop, and today I primed the front hall of our apartment and chose West Coast Ghost from the swatches that we had posted. Customer service is always excellent; I’ve never even been close to disappointed with any part of the experience!

Connor, Pittsfield, MA

Overall rating 5.00

Don't take our word for it, take theirs.